Pros
I'd say the main pro is the concept. VERTS had every opportunity to be a game changing concept in the fast-casual space. The food was very tasty, but this is a fluctuating factor and not something that can consistently be counted on. The owners have been changing too much on the menu that the restaurant crew can't keep up with quality and quantity because they aren't given the resources to do so. It's a terrible shame because they have some great leadership in place on the culinary/operational side. But these great leaders are not properly utilized and are unable to do their jobs to the best of their ability.
Cons
I'd say the main con is that the founders are not fit to be the leadership of an organization that is growing at the rate they are pushing for. They are both smart and capable, but they are grossly inexperienced as leaders. VERTS has no brand, no culture, and no definitive destination in which they are traveling. It's all fluff. The company is operating quarter to quarter, firing and rehiring positions as needed. VERTS is a fluke. Everything about it is a fluke. VERTS is currently a shell of what it could have been waiting to shatter and cave into itself. It really is a shame.