BASES is a good place to gain some niche consulting skills. The company at large is focused on Market Research - Associate Manager, BASES Nielsen Employee Review

3.0
22 Dec 2012
Recommend
CEO approval
Business outlook

Pros

great peer group, good client relations (work very closely with brand mgrs.), great learning on new product innovation/ renovation. The work culture is awesome - Fair, extremely collaborative and open-learning environment.

Cons

A rabbit hole, most managers are in-grown and have no clue outside fmcg / BASES itself, fail to see themselves as consultants but more as MR agency.

Explore other reviews about Nielsen

5.0
14 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Was a great job with great benefits

Cons

No cons at all honestly

1.0
16 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Absolutley nothing. Which is a tragedy, because Nielsen was once an absolutely great place to work. I wanted to retire here. The culture used to be great, and I really loved being a part of this place. I loved my team, my management, and the people. Then along came the current CEO who is the classic example of a person who knows the cost of everything, but the value of nothing. He took over and ran the company full speed ahead in to the iceberg. And to try and save the sinking ship, he laid off literally thousands of highly experienced, highly trained, and highly engaged people to replace them with fresh overseas hires who know nothing about the company and expect them to be trained from the ground up to replace literally centuries of collective expererience and client relations. It's a disaster. This CEO shouldn't be trusted to run a lemonade stand.

Cons

Everything. Pay, job security, culture, management. Nothing is good here anymore. Don't take a job here unless you are truly desperate. And even then, it should only be as a stop-gap until you can find something else.

5
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