Pros
Opportunities to work with the largest clients in Nova Scotia, Atlantic Canada, and sometimes the rest of Canada. Opportunities to learn from elite talent. Opportunities to use innovative software tools. Opportunities to work on files outside your specialty. Opportunities to work with sister firms on files in the United States and Europe. Ability to decline work based on conscience. Ability to join an exceptional in-person office culture versus other NATIONAL branches and other public relations firms. Access to senior management in a flat bullpen. Senior management support against rude or offensive clients. Implicit support to pursue exit opportunities.
Cons
Typical agency downward salary pressure. Parent company downward salary pressure. Occasional weekend work culture. Implicit weekday hustle culture. Implicit on-call obligations during holidays. Unclear promotional timelines. Inconsistent performance metrics.
