The Chief Brand Officer has no idea what he’s doing. He has absolutely no marketing/design experience and does not understand simple industry lingo. “I might not know Photoshop but I know what looks good.” They spend too much money on 9am morning meetings and too much time trying to design the next best, hottest, hipster T-shirt.
Everything they do gravitates around Elevation Church. They’ll bring us marketing materials from Elevation and have us reproduce it.
They also throw God in your face. Everywhere. Every day. No, I don’t want to talk to your Chaplain nor do I want to attend Friday Morning Sermons.
