Tough to compete with so many Fry's stores in the area
Advertised by mailers and not tv or radio
Therefore low visibility. So many people had never heard of MicroCenter
Often ran out of inventory of advertised specials, disappointing customers
Vicious cycle of low visibility, low demand, limited supply, disappointed customers
Expensive lease at Mercado Center that they were unable to renegotiate.
Low sales + expensive lease = poorest performing store in the chain.
Some managers were good, but some managers were very bad. No news there.
But when your model is investing in your sales staff, bad managers driving away good people was disastrous. And because MicroCenter is a small chain, spread out around the country, the company found it impossible to get good managers from other locations to come in and make improvements at the poorest performing store in the chain.
Would give 1 star for some of the managers.
Would give 1 star for the inventory management from home office that disappointed customers for so many years.