Pros
I spent nearly a decade at Mediasmith and would say it’s a place where you can do meaningful work and grow as a professional. The agency gives you real ownership over accounts and the opportunity to directly shape strategy across digital, omnichannel, and emerging platforms, while providing you the tools and managerial support to get great work don. I was able to lead innovative campaigns for brands and saw firsthand the impact through award-winning work (Gold Effie, Webby People’s Voice). Leadership encourages blending creativity with data-driven approaches, and there’s space to push boundaries, test new ideas, and build client trust. They do a great job of recruiting folks with talent, but also cultural fits that are open to being educated in a nimble media.
Cons
Like any agency, the pace can be fast and the workload demanding. It requires adaptability and strong time management. At times agency and account direction can be rigid and focused on a particular outcome or direction, leading to client frustration. Recognition and promotion of some great practitioners led to a bit of employee dissatisfaction and the sense that management did not appreciate the work done on non-flagship accounts.