Can only speak for the Sales Development organization, but what a disappointing experience and a gigantic waste of time.
I knew joining a Series A startup wasn't going to be easy. I expected growing pains. I expected mistakes. I expected leadership to experiment, make adjustments, and eventually figure out what worked.
What I didn't expect was for nothing to change despite months of evidence that the strategy wasn't working.
The outbound motion on my first day was the same outbound motion on the day I left: make hundreds of cold calls to people who had never heard of Maven AGI and hope enough meetings were created. If it wasn't working? Make more dials. If nobody hit quota? Make more dials. If pipeline wasn't there? Make more dials.
That pretty much summarizes my experience.
As you read the Glassdoor reviews, make your own judgment. In my opinion, many of the positive reviews don't reflect what it was like working in the Sales org. Several follow identical formats, and some even reference job titles the company doesn't employ. The reviews that most matched my own experience were buried on the last couple of pages.
Without question, this was the worst manager I've ever worked for.
To this day, I'm still not sure why we hired an SDR manager who had never managed an SDR team before, had no previous management experience, and had never built or led sales development at an early-stage startup.
Every one-on-one followed the same pattern. We'd spend most of the meeting discussing everything I was doing wrong, and the coaching almost always came back to the same three themes:
Make more dials. Work longer hours. Handle objections better.
There was very little discussion about whether our messaging needed to evolve, whether we were targeting the wrong accounts, whether our ICP made sense, or whether the outbound strategy itself simply wasn't working.
The frustrating part was that the SDRs were the people speaking with prospects every day. We were hearing the same objections over and over again, yet it never felt like those conversations translated into meaningful changes to messaging, targeting, or process. It became obvious that activity mattered far more than effectiveness.
Another thing that surprised me was how often ChatGPT was used to generate coaching notes, messaging suggestions, and talking points. I expected more firsthand coaching from someone with experience rather than relying on AI-generated material.
Motivation wasn't much different.
Every week our manager would play motivational speeches from people like Tom Brady and Ray Lewis about hard work, perseverance, sacrifice, and being a great teammate. Those speeches are inspiring on their own, but after months of the entire team missing quota, they started to feel disconnected from the reality of what we were dealing with.
Instead of tangible changes like improving our outbound strategy, refining our messaging, adjusting compensation, creating a clearer promotion path, or fundamentally rethinking our approach, we were repeatedly told to stay positive, work harder, and trust the process. Those motivational videos stopped feeling motivating and started feeling like a substitute for leadership.
At times it also felt like management's priorities were misplaced.
There were numerous occasions where significant time and attention appeared to be devoted to coaching and developing a sales intern who would only be with the company for a few weeks, while the existing SDR team continued to miss quota month after month without meaningful changes.
The double standards within the organization were honestly unbelievable. The SDR team was expected to be in the office five days a week while all sales leadership worked remotely or on a hybrid schedule.
That disconnect mattered. The people evaluating our performance never saw what the job looked like daily. They weren't sitting next to us while we made hundreds of cold calls, handled constant rejection, or worked through live objections. As a result, there was no opportunity for real-time coaching or collaboration from senior leadership because they weren't there.
Ironically, while leadership worked remotely, our SDR manager would get frustrated if someone stepped outside for a fifteen-minute walk or spent a few minutes talking to another rep about sports. Those fifteen minutes somehow seemed like a bigger concern than the fact that the entire SDR organization continued missing quota month after month.
Instead of advocating for the SDR team or challenging leadership when something clearly wasn't working, every problem seemed to roll downhill to the reps. The best way I can describe the sales process is that there wasn't one. Every day was the same. Spend hours building prospect lists. Call completely cold accounts that had never heard of Maven AGI. Get rejected all day. Come back tomorrow and repeat the same process.
It was complete spray-and-pray outbound and the definition of insanity. If results weren't there, the SDR manager's response was always to increase activity instead of asking whether the strategy itself deserved scrutiny.
To this day, I'm still not sure what the outbound strategy actually was beyond hoping enough dials would eventually create pipeline.
The culture reflected those same problems. Favoritism was noticeable. Communication from leadership was poor. Promotions were a mystery. Even when the CRO came into the office, there were numerous occasions where he wouldn't even acknowledge or say hello to the SDR team. It never felt like the SDR organization was viewed as part of the broader sales team. It felt like we existed simply to generate activity while carrying the blame whenever the numbers weren't there.
Job security also felt unpredictable. During my time, multiple people across both the SDR and AE organizations were let go without first being placed on a PIP. Whether every situation warranted one is up to each company, but it created an environment where people felt like they were walking on eggshells rather than focusing on improving their performance.
Looking back, accountability only seemed to flow one direction. SDRs were expected to own every missed number, but there never seemed to be the same level of accountability when the outbound strategy consistently failed across the entire organization.
Career growth was practically nonexistent.
During my time, only one SDR was promoted. Meanwhile, the company continued hiring Enterprise Account Executives externally instead of promoting internally. That left the Mid-Market AE team with nowhere to move, which meant SDRs had no realistic path forward either. Even for the one person who did receive a promotion, the financial upside wasn't nearly as attractive as it appeared.
Internal promotions came with significantly lower base salaries than externally hired AEs, and because the Mid-Market team consistently struggled to close business, commission opportunities were limited. Ironically, you could earn the promotion everyone was working toward and still end up making less than an SDR because there wasn't enough revenue being closed.
The message was clear: work incredibly hard for a promotion that didn't exist, and even if you did earn it, the opportunity often wasn't as rewarding as it appeared from the outside.
Professional development wasn't much better. If an SDR wanted to attend an industry conference, it wasn't a matter of strong performance or manager approval. Instead, you had to interview for the opportunity and create an elaborate proposal explaining why you deserved to attend. For a company that constantly talked about employee development, it felt unnecessarily bureaucratic for what should have been a straightforward investment in the growth of its employees.
The product itself is largely enterprise-focused, yet SDRs were expected to generate enough SMB and Mid-Market pipeline to earn promotions that didn't exist.
Meanwhile, the Mid-Market organization seemed to be struggling with its own leadership issues. Resources appeared to be pulled away from an already underperforming team rather than invested into improving it.
Leadership decisions were often difficult to understand. At one point, responsibility for the Mid-Market AE organization was shifted to a new leader shortly before a planned parental leave, resulting in months where the team had very little consistent day-to-day leadership or involvement. Rather than planning for continuity, it felt like the organization accepted months without meaningful direction.
From the outside looking in, it seemed like the Mid-Market team was expected to succeed while receiving fewer resources and less support.
The compensation plan for SDRs was equally frustrating. The original quota was ten completed meetings per month because that had been the number somewhere else. There didn't seem to be any meaningful historical data suggesting it was achievable at Maven AGI. Eventually quota was reduced to six completed meetings plus a percentage of closed-won revenue. The problem was that very little business closed.
Multiple months went by where not a single SDR hit quota. The SDR organization as a whole never came close to hitting its team number during my time there. At some point, leadership has to stop asking why every SDR is missing quota and start asking whether the strategy itself is the problem. Unfortunately, that conversation never seemed to happen.
Looking back, the turnover speaks for itself. During my time, well over thirty people across sales leadership, Account Executives, and the SDR organization either left the company or were let go.
Some turnover is expected at an early-stage startup. This was something entirely different. When that many people cycle through one sales organization in such a short period of time, it's difficult not to view it as evidence of much deeper organizational and leadership problems.
I'm not writing this review because outbound sales is difficult. It is. I understood that before I accepted the job. I'm writing this review because I spent months watching leadership respond to the same problems with the same solutions despite overwhelming evidence that those solutions weren't working. Every missed month was explained away by telling SDRs to make more calls. Every missed quota was framed as an execution problem. Very little attention seemed to be paid to whether the messaging, targeting, process, leadership, or overall strategy needed to evolve.
Eventually it felt like the organization became more committed to defending the strategy than improving it.
If you're interviewing for the SDR team, don't just ask about OTE. Ask what percentage of SDRs hit quota. Ask how many SDRs have been promoted. Ask what internally promoted AEs actually earn compared to externally hired AEs. Ask why the SDR team is expected to be in the office five days a week while all of sales leadership works remotely. Ask how many people have left the sales organization over the past year. Ask whether multiple reps have been let go without first receiving a PIP. Ask what has changed about the outbound strategy over the last year. Ask how leadership is held accountable when the entire team consistently misses its numbers.
The biggest lesson I learned at Maven AGI is that you can't out-dial a broken strategy.
At some point, leadership has to stop asking whether the reps are working hard enough and start asking whether they're giving those reps a strategy that's actually capable of succeeding.
Unfortunately, during my time there, I never saw that happen.