Pros
The products are well-positioned in the realm of kids media, with visionary professionals setting the directions. The people are lovely and all have a passion for education and for delievering good-quality products to children. As an employee, I was given challenging but rewarding tasks with the support from the team. If you are clear about what you want, you can always get the support you want and learn a lot from projects and people around you.
Cons
As many start-ups, the constraints of resource (budget, time) always exist. Therefore, you have to be creative in solving puzzles and be strong enough dealing with changes, pressure. As a company, the orgasation and management are still on the way defining the optimal workflow and structure to drive growth.