Pros
Personally, I've had a positive, challenging, strategy first, and collaborative experience. Yes, the ad industry in general is a grind, however I've found that MOI'ers are truly a team who trust and are honest with each other, and hold very high standards for themselves and teammates as it pertains to both internal and client facing deliverables/outputs. Additionally, I've seen room for growth both vertically and horizontally for myself as well as my team/colleagues. Lastly, many agencies can be considered the same package wrapped in a different colored bow; I do not agree with MOI fitting this mold. Our vision for how we position ourselves - B2B that's not so B2B - is genuine and unique. And our ability to tap SMEs all over the world, and our COEs that specifically service the needs of B2B Enterprise brands, allows the company to drive data informed & regionally relevant integrated programs that effect growth in the short and long term.
Cons
As a global company, and one that has survived the challenges of covid (and the marketing industry in general), there are inherent challenges with scaling growth, doing so efficiently, with a Leadership Team centralized in Europe, and building an operational model that can handle time zone/culture/language barriers. Additionally, the EX/ people culture is a challenge due to a fully remote workforce in North America.
