A failing company - Anonymous employee LoveCrafts Collective Employee Review

We appreciate you taking the time to voice your opinion and we are sorry that you have been impacted by the recent structural reorganisation. It’s understandable that this may have had an emotional impact on you and whilst we endeavour to look after our alumni as best as we possibly can, it is still regretful that business decisions such as these have to be made. We agree that each round of reduction in force has not been easy on the business and is sorely felt by the whole team. We have not made those decisions easily and are sad for those people whose roles are no longer needed. The recent restructure and associated redundancies have been a direct result of completing the phased work to integrate two businesses after LoveCrafts acquired WEBS/yarn.com. This simply means we no longer have the need for some roles as we have combined processes and tech and found efficiencies across the business - a fairly typical outcome for mergers and acquisitions, which we have always been transparent about. These changes, combined with turbulent economic times post COVID, means we have taken the opportunity to further streamline what we do to really focus on trading, reducing the need for some work within the business. These changes are intended to lighten the load on our employees who continue to be the great Smart Kind Makers they always are and who have worked tirelessly to make sure the business has a promising future. Some of our competitors have not been so lucky and haven’t survived. We believe in our Smart Kind Maker values and truly aspire to uphold them in everything we do. Part of that includes the desire to support anyone across the business to work flexibly where they have the need to - this extends to our Leadership Team and we are proud to be a supportive environment for many working parents and caregivers, who work reduced hours. There are many aspects of our culture that we believe have been misinterpreted in your feedback- yet if you had raised these concerns while in position, we would have delighted in the opportunity to discuss them and have you be part of any solutions. That said, we never want someone to be unhappy at work and hope this redundancy and financial support gives you the opportunity to take time out to find a workplace that brings you joy.