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Liquid Interactive

Is this your company?

Has potential, but consistency is missing - Anonymous employee Liquid Interactive Employee Review

3.0
28 Nov 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Worked with some interesting and, at times, high-profile clients Exposure to a wide range of projects and industries A few genuinely skilled and motivated individuals on staff Recognizable local name that may benefit early-career professionals

Cons

The company presents itself as a “family,” but from my experience, inclusion felt inconsistent and more influenced by visibility and internal dynamics than by performance alone. Job titles and roles often seemed more symbolic than operational, with limited alignment between titles and actual authority or responsibility. Internal operations appeared to lack consistent structure, which affected communication, accountability, and coordination.Career paths and advancement opportunities were not clearly defined. Project execution often depended on individual heroics instead of consistent planning and process.

Explore other reviews about Liquid Interactive

5.0
13 Dec 2024
Recommend
CEO approval
Business outlook

Pros

Good benefits, fair compensation, transparent leadership.

Cons

No cons come to mind.

2.0
6 Jan 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Fully remote, Good PTO, Casual environment

Cons

The fundamental problem at Liquid is favoritism. The entire senior management level under executive leadership is a group of close friends, and that friendship circle extends into executive leadership. This would be fine, but people that aren't in the circle don't get promoted to senior management. Even if they have more experience. Even if they are more qualified for those particular roles. So, people in the circle are continuously promoted, while top performers are not. They are inexplicably put into roles that aren't aligned with their skills, just to keep the friends at the same level. This is obviously unfair to others in the organization. To make it worse, one of the managers is a real problem when it comes to respecting his teammates and direct reports. Leadership is painfully aware, but he is in the circle so he doesn't receive any real consequences. No matter what department you're in, if you don't bend to his will, you will be forced out sooner or later. If you try to address these problems with leadership, you don't last long there. You are listened to, and there is talk that it will be corrected, but the right kind of change doesn't happen. Good people are let go. It's not good for clients or for the agency.

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