Pros
Its a really cool device, decent technology.
Cons
They have no idea how or who to market this to. They hire fly by night key opinion leaders who promote only self serving ideas. Micromanagement is a understatement. US-CEO is not a leader. His experience is reading multiple books on how to lead or sell but has no idea on how to properly execute a marketing and sales strategy. The area I took over had 5 reps in less than a 3 year period. Turnover is insane, people get fired with no warning, without cause, and often after the start a new account.