9 Dec 2017
Juul Labs Response
8yWe’re sorry and surprised to hear that our company has been viewed this way by an employee, particularly as our mission could not be more different from this statement. JUUL Labs’ mission is to eliminate combustible cigarettes. We were founded to serve existing adult smokers, and do not want to initiate anyone in the use of nicotine products.
JUUL Labs’ has many ongoing initiatives to ensure that our products are represented responsibly by the our company, management and employees. We want all of our employees to be invested in these efforts. We communicate our mission and values regularly to our employees. We will continue to work hard to ensure everyone who works at JUUL understands our company’s priorities and encourage everyone to question and propose ideas that can help us achieve our goals. The 1 billion smokers worldwide deserve a true alternative to combustible cigarettes, and we remain focused on our mission to serve them.