I Stopped Fooling Myself - Engineer Juul Labs Employee Review

1.0
9 Dec 2017
Recommend
CEO approval
Business outlook

Pros

Pay is decent. Office is so, so - run down warehouse in the Mission with plans to move to the Dogpatch. I joined the company thinking we were doing something good by giving people an alternative to smoking the old-fashioned way. They hook you by saying their mission is to ONLY convert existing smokers and not market to people who have never smoked/vaped before. It's a lie. All the conversations around the office revolve around how they can get more and more NEW users to take up vaping. "How can we make our product more appealing to the female demographic?" "How can we build on the cool-factor for a younger demographic?" Maybe I was naive in thinking that we are doing something good - don't fool yourself, JUUL is the new Philip Morris. Business model is built on getting new people to get addicted to an unhealthy habit.

Cons

Long days. Take a lot of work home.

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Juul Labs Response
8y
We’re sorry and surprised to hear that our company has been viewed this way by an employee, particularly as our mission could not be more different from this statement. JUUL Labs’ mission is to eliminate combustible cigarettes. We were founded to serve existing adult smokers, and do not want to initiate anyone in the use of nicotine products. JUUL Labs’ has many ongoing initiatives to ensure that our products are represented responsibly by the our company, management and employees. We want all of our employees to be invested in these efforts. We communicate our mission and values regularly to our employees. We will continue to work hard to ensure everyone who works at JUUL understands our company’s priorities and encourage everyone to question and propose ideas that can help us achieve our goals. The 1 billion smokers worldwide deserve a true alternative to combustible cigarettes, and we remain focused on our mission to serve them.

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