For this position, it currently seems to be mainly task work. The strategy is already delivered to you via a campaign specialist. However, Insight is trying to shift the strategy to the digital marketing specialist so time will tell. Although the title says digital specialist, you are mainly an email and landing page specialist. This is because there is a paid media team, a social media team, a web team, and an SEO team. Their position titles are a little weird as there are so many different marketing specialists and marketing managers. This makes it hard to tell who does what.