Pros
Indigo is a company like few others with respects to the magnitude of what it is trying to do. Everyone in the company joined it because they feel passionate about the mission and about climate change - which makes this a set of very diverse but also dedicated individuals. The technology involves different aspects of DS, Science and Engineering to come up with solutions to super hard problems, both from the logistical as well as the scientific aspects. The sustainability vis agriculture space feels like the only real scalable solution out there - and Indigo leading the world in this aspect puts the company in a very unique position.
Cons
While the company discovers the processes and "plows through" this green field - there is a lot of change and a lot of uncertainty