A startup with so much promise that refused to course correct - Senior Director ICON Employee Review

1.0
25 Feb 2025
Recommend
CEO approval
Business outlook

Pros

Leadership admitted behind close doors they were reviving a workplace safe for men and followed through by laying off the a huge portion of the women that were considered toxic by many. Celebrate this or demonize it at your discretion. Extremely good pay bordering on wasteful and probably why so many layoff cycles needed to occur.

Cons

ICON fails at the soft skills of technology. They're not incompetent, but they don't know how to manage people. ICON values loyalty and friendship over honesty. That was one good thing about Alex, you could tell him the truth and not get fired over it, even if you weren't friends. The company has burned cash like crazy on silly pet projects. Business outlook is pretty bad, the wall system is not the expensive part of the home building. Zero transparency.

Explore other reviews about ICON

5.0
16 Apr 2024
Recommend
CEO approval
Business outlook

Pros

ICON gives exciting opportunities to work with cutting edge technology, kind people, and exciting partners. Every day at ICON looks different and things are constantly new and different. It allows an eager employee to build a variety of skills and tools that they can use for their entire career.

Cons

Things at ICON are constantly changing. The ICON you may have worked at last year might not be the ICON you work at today. This can be really hard if you're not adaptable. It's also demanding and very "surge-y". It can be hard to predict when the big surges happen, but it's important to have a personal life that allows for periods of extreme commitment to your career (I am talking week-long+ sprints of working and sleeping only). This can be really difficult, if you aren't prepared for it. Another key challenge is that ICON is a true start up. Nothing is guaranteed. If you're looking for a stable and reliable workplace for longterm consistent comfort, look elsewhere. But fortune also tends to favor the bold.

5
3.0
29 Nov 2025
Recommend
CEO approval
Business outlook

Pros

This company is a startup. A rather big startup, but still got the startup vibe. CEO is evangelical, an excellent salesman. Has brought in a ton of investment. He trends quite visionary, especially in the aesthetic domain. It is a good place to get your feet wet. We embrace big technical challenges. Per true startup style, an enterprising person willing to put in extra work can rise in the organization. Hard work and long hours are appreciated. And sometimes mandated, though the official 6 days/week requirement didn't work out so well... Come join us. The hiring process is a bit opaque and confused. We go through HR folks pretty regularly. Call back, use your inside contacts. Good luck, and see you soon!

Cons

Velocity is our motto. Chaos is our middle name. We embrace it. We reorganize. We change our toolchain. We layoff and fire, then we hire. We ride! Design-oriented CEO is less competent in the engineering/technical domain. Our robots are serious engineering/technical stuff. Company culture is a personality cult, revolving around the CEO. He wears a white cowboy hat. Always. The small "executive" huddle who surrounds the CEO worships the white hat. Only the CEO wears a white hat. No one else would dare.

5
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