This environment is suitable for those who are truly independent, confident and driven. If you are looking for a standardized approach to innovation, rigid processes where you are told what to do and a place to just ‘clock-in and clock-out’ this is not it. The process is very uncertain and there are a lot of last-minute decisions. You are required to have a flexible lifestyle and mindset - changes will happen all the time.
You must use your logic all the time, you must have an above-average understanding of innovation theory, you always must go deeper, you will have to embrace uncertainty and you must love this industry.
I would say this work does take over your life and finding balance is difficult. It isn't always a bad thing but be sure that this is what you want to do.