Don’t join this company especially in marketing team. - Digital Marketing Specialist Hiver Employee Review

1.0
1 Jul 2026
Recommend
CEO approval
Business outlook

Pros

1. Hybrid work setup 2. ⁠lunch offered in office 3. Flexible hours Honestly, nothing else.

Cons

1. There is very little strategic clarity, and direction keeps changing far too often. This is probably the clearest sign of why the company has been going downhill over the last few of years. 2. Marketing priorities and brand positioning shift every few weeks, but the pressure to deliver leads and pipeline remains constant. 3. Marketing leadership often appeared to lack a strong understanding of the function. Strategic decisions felt driven more by generic AI-generated recommendations than by market context, customer insights, or marketing expertise. 4. As a result, there was very little room for people with domain expertise to contribute. Inputs from specialists were frequently overridden by generic AI suggestions, even when they did not fit the business or product. 5. Leadership does not seem to take enough accountability for unclear strategy or changing goalposts. When outcomes do not come immediately, the blame gets pushed down to teams. 6. Layoffs were handled very poorly. Entire teams across marketing, content, SEO, and other departments were let go with little to no explanation. Many were not given a proper chance to ask questions or understand the reason.

Explore other reviews about Hiver

5.0
31 Jul 2025
Recommend
CEO approval
Business outlook

Pros

-Strong leadership -Great product -Amazing culture -Vision

Cons

-None that I can think of

1
5.0
29 Sept 2018
Recommend
CEO approval
Business outlook

Pros

- You get to work on production systems from the first week. The team cannot afford to waste any developer's time with busywork. - Can work with a wide array of tech. - The senior members of the team are highly competent and good at what they do. One can learn a lot just from observing how they work. - Good programming practices such as code reviews with actual constructive feedback. - Both frontend and backend teams have interesting challenges to solve. - Approachable senior management and overall a very helpful atmosphere. I never had to think twice before approaching even the founders or the head of engineering for something. - Employee friendly HR team. - The product itself is very well thought out and highly reviewed in the industry, with a deep product roadmap. - The head of engineering puts in a lot of effort to ensure that every developer gets to work on interesting stuff, and that things do not get monotonous for anyone.

Cons

No actual cons I can think of. One thing is that if someone wants to work full stack (without specializing in frontend or backend development), this might not be the place for it. Almost every developer specialized in either frontend or backend, since the engineering team has the belief that specialization breeds productivity (which is correct). This might have changed after I left. Sometimes developers might need to work on a particularly gnarly piece of legacy code, which can be quite difficult. However most of the code is quite easy to work with and extend, and regular refactoring effort is constantly improving the code quality.

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