Pros
Website is easy to navigate. Homes are decorated nicely.
Cons
Where do I start? Highland has gone downhill rapidly in the last two years. Everyone’s heard it’s a great place to work. If it once was, it’s not now. Management will suck the life out of you. You will be expected to sell smaller homes on smaller lots for $30k-70k more than your competition. It’s especially difficult in areas of town that can’t support it. Prepare to be micromanaged. Hope you love your manager sending group texts 2-3x a week, weekly teams meeting, individual texts and showing up at your model to put pressure on you.
Management will not make changes to your suggestions or CMA proof you present, they will blame you, give you an outdated suggestion of how they made sales 15-20 years ago then threaten to put you on a PIP. Highland Management accepts no accountability for their poor decisions. We’ve had two huge layoffs in 6 months, DFW alone has fired approximately 20 sales counselors in the last two years and made many others so miserable they quit. The “highland culture” and the “people’s choice awards” is a joke. We received a daily company email reminder to vote for the “people’s choice” with a link that takes you directly to Highland to vote.
The paperwork is cumbersome and redundant.
The company motto of “doing the right thing” stopped practicing what it preached some time ago. Highland has become unrecognizable to those of us who have been with the company for many years. Don’t expect your manager to support you when a buyer or realtor verbally abuses you either. They won’t have your back, or help you, keeping the sell is most important to them no matter what the situation. This is well known and discussed amongst sales and construction.
There will always be sales people at every company who are favored, protected, and given the best communities year after year. It’s to be expected, however new people are surprised with the dark side of Highland. Many newbies have experienced the difference of what they thought it was going to be and the reality of what it is early on.