Leadership does not seem adaptable or receptive to feedback - Brand Ambassador HelloFresh Employee Review

3.0
28 May 2019
Recommend
CEO approval
Business outlook

Pros

Good compensation for sales Awesome coworkers Great product

Cons

The leadership of this program does not seek or utilize feedback from Brand Ambassadors who are on the field every day. They also rarely take responsibility or change strategies when sales numbers go down across the board. Territory(booking and scheduling the events they send us to) is not treated as a high priority, even though it is probably the biggest determining factor for how many sales can be made. Brand Ambassadors are actively discouraged from giving negative feedback when events aren’t successful. Leadership expects BAs to give them the results they want without taking time to listen or put in the proper effort on their end. As it stands right now, most offices only have one events coordinator who is located in a completely different city/state. It is commons sense that this is not a great strategy, but leadership stubbornly persists with this structure and downplays the importance of territory. The only changes they do make are to tweak the punishments/rewards for Brand Ambassadors, expecting us to shoulder the full responsibility for sales output. A lesser problem, but still a big con, is that we have to attend 3 meetings every week that last 3 hours and provide no real value. Everybody agrees that they are a waste of time and they complicate our already hectic schedules.

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HelloFresh Response
6y
Thank you for taking the time to share your review with us. We care a lot about the experience of our employees while on the sales team, and appreciate you sharing your feedback. Our Territory Team works to schedule Brand Ambassadors at high-impact events to maximize their sales potential. These events are at a variety of local partners and we revisit locations to make sure we optimize the different crowds at different times. We conduct Team Meetings three times a week to help train and develop our Sales Team. While it sounds like there are some areas for improvement in your experience on the sales team at HelloFresh, we appreciate you sharing this feedback with us and we have passed it directly along to the sales leadership team here at HelloFresh.

Explore other reviews about HelloFresh

5.0
12 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Good job great benefits can be

Cons

Fast paced environment can be

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HelloFresh Response
2mo
Hi there, we’re thrilled to know that the benefits are a part of what makes your experience here so fulfilling. Your hard work and enthusiasm are critical to our continued progress, and we are so thankful to have you with us. Here’s to achieving even more together in the future! Thank you & best regards, DS & Your HelloFresh HR Team
1.0
13 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Flexible hybrid environment. In-office requirement is 50% of the month, but there is significant autonomy in how those days are scheduled (eg. you can decide to condense your in-office days the first 2 weeks of the month, and work remotely for the next 2 weeks).

Cons

1- Compensation (particularly base salary) is significantly below market. Reliance on RSU as a major component of the compensation package is problematic, given the company’s stock has severely plummeted over the last 5 years (and continues to do so). 2- Professional development is virtually non-existent. Internal promotions are rare (even for top performers) and highly political. 3- Constant reorganizations and frequent layoffs. It is difficult to feel secure in your position when entire teams are being phased out every few months. 4- Toxic and fear-driven culture. There is a prevalent culture of backchannel feedback and a palpable, constant sense of fear regarding job security and retaliation. 5- Unsustainable business model, still. Service is overly reliant on discounting and promotions, which has negatively impacted brand perception and long-term customer value. Path to sustainable growth is unclear. Leadership also doesn't seem to know what to do, as they frequently pivot strategy, with new directions introduced every few months (if not every few weeks). This lack of consistency creates a sense of instability and leaves teams feeling as though the company lacks a cohesive, long-term vision. 6- Leadership tone. Leaders often lack respect for both employees and the customer base (it is common for them to make derogatory and insulting comments in business meetings about customers who cancel their service).

3
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HelloFresh Response
5d
Hello, thank you for bringing this to light. At HelloFresh, we prioritize creating a safe and supportive environment for all employees. Any behavior involving harassment or discrimination is thoroughly investigated under our zero-tolerance policy. Please consider contacting us directly at hf-feedback@hellofresh.com so we can address your concerns via the appropriate channels and process. Thank you & best regards, DS & Your HelloFresh HR Team
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