Pros
Take what works from your typical successful silicon valley startup ... - driven - focused - work hard/play hard - relentless innovation - passionate - fail fast and iterate ... build a unique, authentic culture that celebrates the human spirit ... - inclusive - tolerant - transparent - meritocratic - health conscious ... and surround it with phenomenally bright, motivated, and accomplished people that truly enjoy each other. Health IQ is a great place to work - demonstrating tremendous values, mission, heart and success.
Cons
Rapid change is the mantra for innovation - don't be afraid to try new things for which success is not guaranteed ... if you're going to fail, fail fast and have a contingency plan (or two. or three!). This can be a significant adjustment for some, but this level of flexibility and adaptability is paramount to succeed in this environment.