1. Ben is the most under qualified CEO I’ve come across. He hired his friends who have no experience and have become threatened by other employees that do have experience in the industry. They recently laid off the employees that did have experience in the industry, it feels like a toxic way to show dominance and prove your masculinity. 2. They hire new leaders based on the brands on their resume, not their actual success in their career. This has come to bite them multiple times. 3. Pay and bonus structure are not nearly competitive enough with the industry Overall, everyone is more concerned about making it seem like Gymshark is the perfect brand while it’s a disaster under the covers.