Pros
- Actively working to improve company culture from the top down
- Burgeoning industry with lots of growth potential
- Relatively AI proof!
- Smart, dedicated, motivated team
- CEO is engaged, thoughtful, grounded, and has a 20-year track record of running a business through multiple social and economic crises
- BCorp certified
- Strong mission/vision/values alignment
- Product/service provides solutions to a real need for people; not a throwaway consumable or optional purchase
- Positive climate impact immediately and over time
Cons
- Industry is just starting to modernize and vestiges of "old school" business operations and consumer behavior remain dominant
- Heavily impacted by fluctuating federal and state energy policies
- Skilled trade workforce is underdeveloped
- PE and venture capital displacing locally-owned and regional businesses