Pros
I've been working PR/media relations both at agencies and in-house for over 12 years. I came in blind to the world of author/book/publishing PR, and couldn't have felt MORE supported as I started. I was given early looks and details into my slated projects well before my start date so I could hit the ground running. A renowned firm with DECADES of high-profile publicity, the years of knowledge/experience/relationships here are captured in knowledge docs in a tangible, actionable way - something I think many companies in general fall short on. With that, you're never starting from scratch really on any project. Plus, every other publicist and manager on the team is incredibly generous with their own knowledge, contacts and time. Zero ego across the board. Something that PR agency vets (including myself) have come to pretty much expect in the world of PR. It's incredibly refreshing to have that simply not be a factor. I've experienced an unprecedented level of autonomy and trust to pursue media, projects and topics that I have a PERSONAL interest and passion for, making the work all that much more rewarding and fulfilling. There's also a very consistent celebratory culture at play that is immensely encouraging. Team member wins are recognized, celebrated and then celebrated some more! Another culture element that I think many in the PR world fall short on. Being able to play a part in sharing incredible authors + their powerful books with the world everyday is an amazing vocation. That's what this job is.
Cons
Time zones can be a challenge, with authors/clients based throughout the U.S. and even world. But that really comes with the territory of being a publicist for top tier talent, names, thought leaders.