Could be great but it's not - Senior Creative Manager Flo Health Employee Review

3.0
6 Apr 2024
Recommend
CEO approval
Business outlook

Pros

- The team is composed of intelligent and capable individuals. - The company is driven by a meaningful and impactful mission. - Employees enjoy the perk of complimentary lunches. - The office environment is welcoming and well-designed. - Team members are supportive and foster a collaborative atmosphere. - The company offers excellent life insurance and medical benefits to its employees.

Cons

Progressing in this company is challenging unless you're from Lithuania or have close ties with the CPO and CEO. There's a noticeable divide between English-speaking and Lithuanian employees, creating palpable tension that's hard to ignore. Typically, strategic decisions and creative input are predominantly influenced by those from Lithuania, leaving those based in the UK to execute the directives. Regrettably, Flo seems to be driven more by revenue than by its potential to make a meaningful impact, with projects prioritized based on their financial return rather than the support they can offer to users. The app primarily targets white, cisgender, heterosexual women, with little effort made to reach or support minority groups, which points to a lack of commitment to inclusivity. It's also worth noting that the company's leadership is predominantly male, with a concerning pattern of making key female employees in leadership positions—such as Heads, Directors, and VPs—redundant. Flo has the potential to be remarkable, but unfortunately, it falls short of that mark.

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Flo Health Response
1y
Thank you for taking the time to share such a thoughtful and candid review. We're glad you've felt supported by your team and connected to Flo’s mission - those things matter deeply to us. We’re also listening closely to the concerns you’ve raised around inclusion, decision-making and progression. Everyone at Flo should feel heard, empowered and able to grow, no matter their location or background. If you haven’t already, we encourage you to speak with your HR Business Partner - we’re here to listen.

Explore other reviews about Flo Health

5.0
9 Aug 2022
Recommend
CEO approval
Business outlook

Pros

- A strong mission - A positive work environment where a healthy work/life balance is not only promoted, but lived - Incredible smart, talented and hardworking teammates - Remote / hybrid working options

Cons

- Continue to foster cross-functional communication opportunities since it is a global company

2
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Flo Health Response
3y
We appreciate your feedback and are happy to have you as a part of the Flo team! Welcome to Flo.
1.0
30 Oct 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The designers genuinely want to do good work

Cons

Obsession with conversion, often at the expense of user needs. Lack of women in leadership positions.

14
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Flo Health Response
4mo
Thank you for sharing your thoughts. We are pleased to hear that the passion our designers have for their craft is evident in their work. We recognise the importance of balancing business goals with the user-centric experience that defines our mission. We also want to take this opportunity to address your concerns about representation. While our company was founded by men, Flo is majority female in it's total headcount, majority female in its management population, majority female in direct reports to the CEO, and at gender parity at the Board of Directors. We remain committed to ensuring that women’s voices continue to define the future of our product and our company. We appreciate the time you spent with us and wish you the very best in your future career.
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