Under-resourced Marketing: Despite the company’s growth, there has been insufficient investment in expanding marketing efforts. This has led to an increased workload for the marketing team, particularly as new customers continue to onboard.
Imbalanced Focus on Sales: The company has made significant investments in scaling its sales team, but marketing has not expanded at the same pace. This imbalance can lead to an overwhelming workload for the marketing team as they try to keep up with the increasing sales pipeline.