How to lose your workforce in 2 years - Anonymous employee Dyson Employee Review

1.0
6 Jan 2022
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I am genuinely saddened to witness the decline in this company over the last 2 years. It has gone from a place of excitement and inspiration to a place that seems to sap joy from you as soon as you walk in the door. My team and manager were the only pros but unfortunately they have also left or are leaving.

Cons

Unfortunately as you will see from other reviews, the real start of this decline came from Dyson's reaction to the pandemic. Prior to the pandemic, workers were able to have agreements with their managers that allowed them to work flexibly. This unofficial working from home took place globally and dyson went from strength to strength, however James Dyson appears to not have known this was going on. Apparently he believes that you can only be effectively working if you are sat at your desk 5 days a week because in an office there is 'collaboration'. Anyone not in the office is then threatened with disciplinaries. This shows a great lack of understanding of the world we currently live in and how teams work effectively. The majority of teams at Dyson work in multiple countries, communicating effectively on Microsoft Teams with people they have never met in person. Please explain how being in a Dyson office 5 days a week would aid with this communication. If they asked (which they haven't), they would likely find that most people do want to spend some, most or all of their week in a office location but everyone would like to be valued and trusted enough to make those choices with the support of their managers. Employees are not necessarily asking for anything new with regards to flexible working, they are asking to go back to how it was pre-pandemic. The decisions over the past 2 years are really starting to show. Over half of the team I work with have either left in the last month, are serving their notice or are off sick due to stress. This is not just down to lack of flexible working but also the general disrespect Dyson shows to employees. External recruiters are well aware what is going on at Dyson and are using it as an excellent opportunity to steal talent. On the flip side, recruiting into Dyson is almost impossible. Surely Roland and James have been made aware of this? The CPO Laura says she wants to listen but listening sessions with People team are cancelled/rearranged multiple times and listening only works if you actually act upon the information you are given. There is also a lack of respect for her own team - making decisions without consulting SMEs shows lack of trust and understanding. The turnover of employees in HR in the last year has been phenomenal. Is anyone questioning why this is?

Explore other reviews about Dyson

5.0
9 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Great people, great environment, fast paced

Cons

Too early to tell but nothing so far

2.0
18 Mar 2026
Recommend
CEO approval
Business outlook

Pros

solid products. that is where it ends

Cons

Working at Dyson was a mixed experience, but ultimately one that fell short of expectations. While the brand itself is innovative and well-regarded, the internal environment didn’t always reflect that same level of excellence. Leadership was a consistent challenge. There often seemed to be a disconnect between management and the day-to-day realities of employees, which made it difficult to feel supported or aligned on priorities. Decision-making could feel unclear or top-down, with limited transparency or input from teams actually executing the work. Compensation was another downside. Pay did not feel competitive with the broader market, especially considering the expectations and workload. This made it harder to stay motivated long-term and contributed to concerns about career growth and recognition. A major structural issue was the dynamic between the UK headquarters and the U.S. market. Despite the U.S. being the company’s largest and most important market, key decisions were still heavily controlled by the UK HQ. This often led to strategies that didn’t fully reflect the needs or realities of the U.S. business, creating friction and inefficiencies. Overall, while Dyson has strong products and brand equity, the employee experience—particularly in terms of leadership, compensation, and organizational structure—leaves room for improvement.

5
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