Pros
- Amazing market opportunity. eSignatures are inevitable. This is the future of signing documents, coming to agreement, etc - Strong market lead. Solving eSignature problems around the world - legality, compliance, local cultural preference etc - is not easy. We are making the investments to stay ahead of the smaller players - Experienced management team. Our leaders have created and run successful public companies before. No first-timers here.
Cons
- Commoditization. We are working day and night to avoid being perceived as a Feature (versus being a Platform / Product). So far we are doing a great job - Competition. The market is hot, so competition is fierce (and growing). That's largely a positive, but we need to continue selling value to fend off the low-end market pressure we get from vendors giving away low-value eSignature offerings at low prices. This is a solve-able problem. - Change. Growing a company at this pace, with this type of unique product offering (Consumer, Enterprise, Global, etc), is tricky. Getting the right people in at the right time is a very nuanced exercise. We have had leadership changes - positive ones - but they still take time to process and adjust to. The current leadership team is settling in and doing a great job.
