Pros
The clients were interesting, and the exposure to digital strategy work across different industries could have been valuable under better leadership.
Cons
- Digital Factory operated like a company permanently stuck in startup mode, never moving past its own confusion.
- Projects began with big ideas but were constantly rewritten before anything meaningful could be completed.
- Expectations shifted without warning, leaving employees scrambling to adjust while previous work was tossed aside.
- Weeks blurred together under constant change, making real progress impossible.
- The pace was frantic, but the direction was nonexistent, creating the illusion of productivity while nothing truly advanced.
- Watching smart, capable people waste effort on plans that were doomed to be reworked or abandoned was incredibly frustrating.
- What could have been an innovative and creative place to grow turned into an exhausting loop of disorganization and disappointment.