4.0
12 Jan 2022
Current employee, less than 1 year
Recommend
CEO approval
Business outlook
Pros
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
Cons
Dependability on technology. Security, privacy issues. Maintenance costs due to a constantly evolving environment. Higher transparency of pricing and increased price competition. Worldwide competition through globalisation.