Pros
With so many dead and struggling mortgage companies, someone is bound to fill the gap. With the money behind this company, they have as good a chance as anyone.
Cons
Seem to be stuck in old modes of doing business and won't listen to suggestions about how the market has changed from a consumer's perspective. Everything is run from an internal, metrics driven, non-personalized position. It makes sense from where the accountants sit, sure. But in the end, you are dealing with a sales force that has to convince wary consumers that this new, unknown company has something special and different to offer... and that seems to be lost on management because dealing with the realities of real people instead of just numbers on a spread sheet is not as 'efficient' as possible.