Pros
Bromford was an incredibly visionary and forward thinking housing organisation when I joined in 2016, never afraid to be bold and innovative. Focusing on behaviours and values, the result was that colleagues were engaged and felt valued. I had never worked anywhere where every single colleague worked and pulled together to get the right outcome. A true one team approach
Cons
Recent years have seen a total restructure in leadership at the highest level and a loss of focus on behaviours and values, introducing a blame culture and a disregard for the brand that had been so successfully built and nurtured over decades. So many Bromford colleagues have now left, either being restructured out of the organisation or voting with their feet, taking their customer focused skills sets with them. Head office has been relocated, further compounding the views that then aim of the current leadership team is to rid the organisation of everything good about what Bromford was and replace it with an inferior version.
