Pros
The best part about the company is the brand itself and the discount. When I think of Bootbarn I think of that true American brand. The company had potential to be that but lacks the clarity on how to get there. For me it was hard to watch a company that could be something so great is settling for mediocre because it's easier.
Cons
Senior leadership is a boys club that that's jumped from company to company together so they know each other well. That being said, if your not in the click it's tough to get your voice heard. The company doesn't have a clear vision on where they want to go but they also don't know how to drive the business foreword. I worked at the corporate office and customer service wasn't a priority. They were so disrespectful to the field teams at times it was hard to watch. There is little communication across the organization for company initiatives. Each department does their own thing in their silo and there is little department partnership.
