Pros
This is a small company where everyone knows and supports each other. Certainly, when I was there, even the company owners were accessible and easy to talk to, even to challenge on occasions. Here is a company that encourages individuality and doesn't think a square peg should fit into a round hole. Diversity of personalty and character adds richness to the team and management recognises this. Having such an inclusive strategy, the leaders of Blue Apple know and understand the staff and their idiosyncrasies and embrace both work and life experience as immensely valuable.
Cons
This is a small company which means there is a low ceiling for ambition. It goes with the territory because it is a very small company.