Pros
There are good people at Barcom and real customers with legitimate needs. The company has an expressed desire to grow, and there is opportunity here if leadership ever commits to the structural changes required to scale.
Cons
The sales organization is not structured for growth. While growth is talked about, there is limited investment in scalable GTM infrastructure (demand generation, clear account ownership, modern outbound systems), and the motion remains heavily founder-led and local. Efforts to improve processes or mine existing CRM data were often discouraged due to internal politics and account-ownership conflicts. Account governance lacked clarity, and initiative was sometimes penalized in order to preserve the status quo. The exit process was abrupt and unprofessional. There was no warning and no severance, which creates an unsafe environment for employees and undermines trust. In practice, all downside risk is carried by the employee. Over time, it became clear that people who questioned existing systems or tried to modernize the organization were often pushed out rather than empowered.