The company was founded in 1975 by Troels Holch Povlsen in Brande, Denmark. Originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988. Bestseller is family-owned and the company employs around 17,000 people.[2]
Cons
ONLY – Bestseller's largest brand, young female fashion
Vero Moda – The company's basic brand of women's clothing. In 2007, the company hired the supermodel Gisele Bündchen to promote the brand in 2007-08.[2]
Mamalicious – maternity wear
VILA – for younger women
SELECTED Femme – sister brand to Selected Homme
Junarose – plus size
Y.A.S
Noisy May
PIECES
Object