Weak leaders blame others. Not competitive salary. - Anonymous Apply Digital Employee Review

2.0
19 Jul 2025
Recommend
CEO approval
Business outlook

Pros

Remote work is really good and flexible and co workers are really great and diverse [not management]. The company has a lot of remote workers so you can apply to work from many place even if there is no office. They have some big well known clients that you see in many marketing materials so you will be able to add these big North American companies to your experience and CV if you get assigned to these projects. Since its a agency you have to work with what the clients want or already use, so you will get exposure to a big and diverse stack.

Cons

The company has been losing top staff. 3 global leader are already gone this year [CTO, CCO , CPO]. They already have new positions at other companies so it looks like they wanted to leave. This is not a good impression. Some good senior staff has been let go and the company is adding lots of low salary workers in India and other cheap countries. If you visit the job page of the company website its mainly engineering jobs in low salary countries even though most of the clients are North America and Europe clients. The focus is now lower pay employees to increase profits and grow at any cost. Lots of people join and leave quickly due to contract work. Most of the increase in company size is from buying companies instead of natural growth. Leaders don't take responsibility for problems they create. Look at the review a couple earlier how the company responded they are still working to integrate the EMEA. Its already 3 years after they bought the UK company and still not 'integrated'. They should stop buying new companies and focus on the current people more. Its not fast growing its fast buying. If they cant integrate a small UK company after 3 years it means the problems are deeper and fundamental. Why did they buy two more companies if they werent able to finish integrating the EMEA one? The company has multiple leaders and managers with the same title but in different countries. Look at the website of the leaders and managers and a lot of them have same jobs. Its not efficient and makes organization micromanaged. Why does the company need many heads of the same department? They buy companies but then need to keep all the old management because they don't know how to run those new businesses technically and culturally. The company ends up with more and more layers of managers and leaders. Multiple head of design, head of project management, head of technology, head of client service. If you worked at Apply Digital a few years ago you remember when a lot of people were deleted from the leaders part of the website because it looked like half the company were leaders. It was a company of 'leaders'. When everyone is a leader no one is a leader. The "leaders" are just the leftover people from before the other companies were bought. The LATAM office is very clicky because a lot of them worked together before Reign was started. The CEO wrote a news article about not being in total control and it shows. The leadership in LATAM is a mess. There are big problems. Big cibersecurity problem in Chile [you can Google it]. Co founder of Reign has criminal lawyers [you can Google it]. The CEO is trying to distance himself from the problems and talks about distributed leadership and 'ethical blind spots.' Its not a "blind spot" when its all on the Internet just Googling a name. The managing director of LATAM gave a news interview and was caught telling a lot of lies [you can Google it too]. Salaries are not that good even though they brag about how much revenue they are making in online posts. Lots of jobs are just "contractor" jobs. Its easy to cut workers when they are contractors. The new CTO posted about how they made over 100 million US dollars in revenue last year. Thats not really a good thing to brag about when the employees dont see good compensation changes. If management need to keep finding cheaper and cheaper employees in developing and low salary countries its not sustainable. I dont mean to say anything bad about the workers in those countries Im only saying they are trying to pay as low as possible for workers who are worked hard just to make revenue go up. The company wants to grow at all costs but not able to do it well natural and they seem they cant afford to do it in the main NA and EU regions. They wont or cant pay enough. That's why its such a management mess with high turnover of staff. They just say excuses 'we are growing fast and so we are still working on it' but really it a foundation problem with management and growth. Buying companies just as 'value-add bolt-ons' as CEO said they are is a big part of the problem. They dont fit and just used to try to sell clients more more more. Pay attention to really positive reviews that dont have a lot of details. You can see right after someone leaves a not great review there is a 5 star review that looks like its written by the HR or marketing team to say how great management is. Read the middle or bad reviews and compare the sentences and line breaks and style to the 5 star reviews. See how they try to counter the bad reviews very specific. See there are bad review about managers and culture? Now 5 star review that looks like GPT saying how great managers and culture are. Or the new one about the India office. Is someone really writing a review to scream about a India city in capital letter? They are advertising lots of positions in India so there is now quickly a review about that place in all capital letters and 5 stars to make people think its so good. Pay attention the managing director in India has the same last name as the CEO [Lohia] and the same person leaves 5 star reviews for Apply Digital years ago when he didnt work for Apply Digital. People have been asked to leave good business reviews on other sites like family and friends. The Glassdoor reviews are anonymous but you can see non-anonymous reviews on other sites. Family members and friends leave reviews. They asked people to do it. Employees all leave 5 star reviews at the same time. Its asked for by management and fake. Very general reviews with nothing specific to talk about. If they ask them to leave 5 star reviews other places you should be careful if they ask them to leave 5 star reviews on Glassdoor. You can't prove it because its anonymous here and no profile pictures. Read the recent review about the person afraid to get laid off if he gives a real review to the company and not anonymous.

Explore other reviews about Apply Digital

5.0
21 Apr 2026
Recommend
CEO approval
Business outlook

Pros

I came into this role because I saw something rare: a team with genuine craft, right DNA core and a culture that actually cares about the work. That instinct has been proven right every week. The feedback we get from clients — consistently, across regions — is that our people show up differently. They set standards rather than just meet them. That's not something you manufacture. You either have it or you don't. We have it. The appetite for change here is real. When I said we were going all-in on AI, the organization moved. We rolled out Claude and Gemini to every employee, built a training framework around it, and launched our own AI orchestration platform all in the first month. I also genuinely enjoy the people. Across every region — EMEA, Americas, LatAm — I keep running into smart, driven individuals who take pride in what they build. That energy is rare and it's something I cherish.

Cons

I'll be honest: the pace we set is high, and I know that's not for everyone. We're in a transformation moment as a company, and we're asking a lot of our people. That's a real trade-off and we own it. We're also still growing into our global cohesion. We have strong regional teams but we haven't fully cracked what it means to operate as one seamless global firm. That's work in progress.

1
1.0
23 Apr 2026
Recommend
CEO approval
Business outlook

Pros

You gain exposure to new technologies and have the opportunity to work closely with well-known brands.

Cons

Leadership has no clear direction, and the culture revolves around blaming individuals instead of fixing problems. There’s a constant search for a scapegoat. I was burned out and had my PTO requests denied multiple times. When I finally managed to take one week off, I was fired the same week I came back. That alone says everything about how they treat employees. The company used to have a decent culture, but after acquiring another LATAM company, it went downhill fast. It’s now an unhealthy and unstable place to work.

7
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