Slow Downward Spiral - Anonymous employee AppFolio Employee Review

2.0
25 Jul 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great benefits for local employees and recently remodeled office space!

Cons

I believe AppFolio is taking a slow, painful downward spiral as new processes and initiatives are put in place to drastically cut costs, even at the expense of their own employees and customers. It is honestly disappointing and shameful to see how executives and upper management is responding to valid concerns from consumers and customers and increased fees for tenants to pay rent, almost looking at them like "oops, too bad." Until recently, promotions and raises have now been cut on recurring reviews and the new CEO has aggressively made his mark by repeatedly enforcing this notion that there is only so much more work to do. It's blatantly obvious how low the morale is amongst employees and how much animosity between management and employees has increased. Company scores, internal and external, are the lowest they've ever been and it feels like it takes ages for executive team to genuinely respond to this with its employees in mind.

Explore other reviews about AppFolio

5.0
4 May 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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