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Consumer Technology Association

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Consumer Technology Association Reviews

3.5

73% would recommend to a friend

(115 total reviews)
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Gary Shapiro

80% approve of CEO

70% positive business outlook

Consumer Technology Association has an employee rating of 3.5 out of 5 stars, based on 115 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Consumer Technology Association employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Reviews by job title

115 reviews
2.0
4 Jun 2020
Recommend
CEO approval
Business outlook

Pros

Excellent Benefits, On-Site Fitness Center

Cons

I was at CTA for several years, and loved it for the first few. However, in recent years, CTA has hemorrhaged staff, and for good reason. There is a huge disconnect between senior staff and the rest of the organization. If you're good at your job, you'll slowly be given more and more projects with zero additional resources, until you reach your breaking point and go somewhere else. You'll beg for headcount, or program funding, and you'll be disregarded. When your colleague leaves because they've had enough, you'll be given all of their work and none of their pay, as you slowly become more frustrated. There's also a reason that CTA makes negative headlines each year for their behavior around women and diversity. The CEO is extremely out of touch with the experiences of women and people of color, and this precipitates down through CTA's policies, positions, programs, and language. They hire a crisis communications team to dig them out of the messes they make, and make a donation to a charity or foundation with promises that they'll do better. Then, in private, you'll hear the CEO make very disparaging and inappropriate comments that show, despite the platitudes in their public statements, the problem persists and it starts at the top. If you're going to join CTA, use it as a stepping stone. Find an employer that honors your humanity, and gives you what you need to thrive.

1.0
16 Jul 2021
Recommend
CEO approval
Business outlook

Pros

There are no pros to share at this time.

Cons

Where do I even begin? If you're thinking about working in the sales department for CTA, run for your life and career! You will get lured in with a false sense of making a lot of money and working with interesting tech companies. You may even be presented with a sales commission plan that looks comprehensive on the surface. But once you get into the organization, the cracks will start to present themselves, and quickly. As a sales person, you will NOT be treated like a professional. You will be treated like a child (at best), and will be expected to do as you're told at all times. The sales commission plan process is a complete joke. It is entirely dictated by senior management at CTA, who literally has no clue what the customers are thinking and moves at a snails pace. By the time you receive the commission plan, it will be 1) entirely unrealistic, 2) late to a point where it is infuriating, like, with only 3-4 months left in the sales cycle..., 3) absolutely not open for discussion - several people have been fired for even trying to have one, and 4) will be presented to you like "sign this or don't get commission". Whatever your commission plan says, divide it by three and that's most likely what you'll end up with. The truth is, there is a disappointing stigma at CTA where the people in charge of setting the commission plans believe the sales people are overpaid order takers and that they don't matter. RUN! Once you survive that nonsense each year, since the goals are set unrealistically by people with no clue, there is immense pressure to sell, sell, sell. Oh, the customer is barely a tech company? Doesn't matter! Call them anyway and see if they'll buy a space in the show. It's no wonder the quality of company participating at CES has declined immensely over time. There are no quality controls in place. There are political controls in place that prevent you from actually doing anything cool with interesting companies, but quality? Nope. It's just mindlessly sell, sell, sell to anyone who tries to come in the door to get a space or to any pathetic company that looks even remotely relevant. Then there's the workload and client distribution... a classic case where there are more "Managers", "Directors", and "VPs" than actual people doing the sales. If you think you'll have time to form meaningful relationships with any of your clients, forget it. There are so few people actually doing the sales for the show that you'll be expected to manage the entire show experience for hundreds of customers. Hundreds of them. That's hundreds of emails and phone calls each year from all over the world, every day, every hour. You'll barely have time to even get through your inbox let alone actually have a meaningful conversation with anyone. You'll ask for help, you'll beg to sales leadership, and what will they do? Nothing. Actually, not nothing. Nothing would be a blessing at this point. Instead, they'll make you feel bad for raising complaints. "CTA depends on you. Our salaries depend on you." You'll be made to feel guilty for expressing legitimate concerns about how things are going like you're some kind of selfish complainer. Then there's the information flow. As a sales rep overseeing the CES show experience for hundreds of customers, nearly 98% of the time, you will be the absolute LAST person to know anything important about show changes or updates. In fact, sometimes your customers find out before you do which is always fun, because then you look like an uninformed moron. If you made it to this point, hopefully you're thinking - well did you express these issues with HR? Obviously. HR at CTA is a joke. They don't have your back and they don't address issues. They're besties with the VPs and senior leadership and are part of the problem. Anything you say in the HR office can and will be held against you. So there you have it. That's what it's like to be on the sales team at CTA. Work there if you're desperate but please be warned. Everything above will eventually come true.

2.0
17 Aug 2020

Not what it used to be

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Generous leave benefits, generous paternal leave, good health insurance at a low price, generous 401k.

Cons

CTA has changed a lot. Now it seems unless you are with the “in-crowd”, meaning tight with the top leadership, you are unlikely to go very far. CTA touts all their fantastic benefits and while some are great, some are not applicable to a wide range of employees. It has really become a toxic place for so many. If you work hard, they reward you by giving you more work until the load becomes unmanageable and then they refuse to give you any help. There is also disparity between departments – certain departments are empty by 5 PM, if not earlier, and others have staff that routinely work late to keep up. It is probably still a good place for those starting out to get in the door and start off their careers but it is not the place that people stick around for long. Over the last few years that has been a lot of exits by good people because they were fed up with the way things were going while the mediocre ones stay behind. Leadership is really out of touch and isn't in the office that much as many have secondary homes elsewhere.

Viewing 1 - 3 of 115 Reviews

Glassdoor has 156 Consumer Technology Association reviews submitted anonymously by Consumer Technology Association employees. Read employee reviews and ratings on Glassdoor to decide if Consumer Technology Association is right for you.