Brafton Reviews

4.1

80% would recommend to a friend

(315 total reviews)
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Tom Agnew

87% approve of CEO

74% positive business outlook

Brafton has an employee rating of 4.1 out of 5 stars, based on 315 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Brafton employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

315 reviews
1.0
7 Nov 2016
Recommend
CEO approval
Business outlook

Pros

I worked in the "sales" team and they do hire some great people, many of whom I still catch up with regularly. There was a sense of camaraderie over just how miserable every single day was, and how we had all lost the will to live. Being forced to make hundreds of cold calls a day promising the moon (essentially lying about what we can do, how we know them and that we work with their competitors) to people who just do not want to speak to you sets you up for a strong career in sales where you'll be able to handle all sorts of rejection and monotony.

Cons

Where to start... management who had no right to be managers, a culture of bullying and intimidation that trickled from the top down. Being set extremely difficult targets in order to gain a promotion, meeting them, and then for some reason the company refusing to promote the Business Development Executives while hiring people into the next role up from outside the business. A colleague of mine was even told she wasn't promoted because "women aren't really suited for sales." The office is deadly quiet, the culture is toxic and managers actually encourage inter-department warfare and conflict. Although you do have sympathy for everyone across the business as you know they are just as miserable as you are. You know what you are being forced to sell to clients is just farmed content - 300 word articles packed with keywords that will not help the clients at all and the poor writers at Castleford being forced to churn these out at a rate that surely induces a mental breakdown. Clients - if you're going to pay what equates to be hundreds of dollars for an article that takes someone 20-30 minutes to write by people who aren't industry experts you're better off hiring someone inhouse and paying them a decent wage. Castleford's Twitter and Facebook followers and likes all of a sudden shot up by about 2,000 over the course of a few days.. and if you know anything about social media then you know what that means... If you have a job interview or offer from Castleford keep looking! It was the worst time of my life and you'd be much better off starting your career in sales with ANY other company!!!

1.0
7 Sept 2016

Abort!

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The people here are awesome. Lifelong friends were made amongst team members, but I'm sure that comes, in part, down to the horrendous working conditions pushed upon us all that encouraged one to huddle against the other in a bid to survive. Central city location.

Cons

Ah, where to start. In summary, it is extremely hard work. A challenging role is one I have always seeked, but this goes beyond that and well into the realm of factory farming. Whether you start early (at least an hour) or finish late (at least 5 hours, working from home), you'll still be stressed beyond belief by the sheer volume of writing that is expected of you on a daily basis. With less than 30 minutes to research, draft and complete an article of at least 300-400 words on a topic you barely know a scrap of information about, you'll be pushed to find time for a lunch break, social life and/or fresh air. One thing to look forward to is the Sunday Night Guilt you'll experience every week, as it suddenly dawns on you that it's Monday tomorrow, you're flailing madly behind on articles, and you won't be able to eat a square meal for at least another 5 days.

2.0
14 Jul 2016
Recommend
CEO approval
Business outlook

Pros

The editorial team are generally young, nice, fun people. You'll write a large volume of content, giving young writers the chance to build up experience and a portfolio - the quality of that portfolio may not be particularly high, however Nice, central location in Auckland, if that matters to you There are some very talented writers in there and you could learn a lot from them. Unfortunately they don't often get to show off their writing skills. There is decent variety among the client base, so you'll get to write about a nice range of topics.

Cons

As has been said already, Castleford is a content farm where quantity trumps quality every single time. Writers are given ridiculously high targets which make it impossible to create original, well-written pieces of work. The focus here is unashamedly on writing for SEO - engaging writing doesn't even take a back seat, it wasn't even allowed in the car in the first place. Whether anyone actually reads your content, or would even want to read your content, is of little consequence. What matters is that you repeatedly hit what's usually a narrow set of poorly thought out keywords in your articles. They also specialise in creating 'landing pages' for client websites that are often so poorly designed the landing pages are impossible to find, even for someone actively looking for them. That's fine if your a young writer looking to gain experience - and the ability to write at volume and speed is certainly a worthy skill. Just be aware that working here will do little to develop any real creative flair or writing ability. It's the writing equivalent of colouring by numbers. Additionally, the pay levels are unfairly low given the huge workload expected of writers, while the constant pressure to churn out upwards of 3,500 words a day means that often the only sound to be heard is the frantic hammering of 25 keyboards. Most people take lunch at their desk. Office atmosphere is more a concept than a reality.

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Brafton Response
9y
Thank you for taking the time to post your review. As one of Castleford's founders it's obviously disappointing that you had a negative experience working for us. I wanted to post a quick response because your point about 300-word blog posts relates directly to some product work I've been involved in recently. We started phasing out 300-word blogs in 2014 and our starting point with new and existing customers has been longer-form features for some time now, which means lower word counts and fewer unique items for our writers. We're expecting the market to keep going in that direction with more investment going into fewer pieces of content. Average daily word count across the department is now closing on 2,000 words. That should keep on falling as the editorial content we produce continues to evolve. Thank you again for your review and for the work you did while you were at Castleford. I hope you're enjoying whatever you're doing now. Best wishes Adam
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