Bluefish was great - VF has crippled it
Pros
Joined Bluefish almost 4 years ago .... great company, good people and although purchased by Vodafone we were left to run as Bluefish ... flexible, fast to react, can-do ... In early 2015 year we had a 40% growth and continued independence from Vodafone ... Bluefish used to have significant direct business (non-Vodafone) Ratings are as of current ownership - Bluefish would have had 5 stars across the board - now lost.
Cons
In early 2016 the CEO of Vodafone Global Enterprise changed - and we lost our key sponsor. Bluefish CEO was moved off to a special project and a Vodafone Senior put in charge - and it went downhill from that point. In March the announcement was made all Bluefish people will formally change to be on Vodafone contracts, several Bluefish 'package items' would go ... e.g. company cars, free broadband, health care, lower bonus, and although a one-off financial uplift to make up the financial value ......... it was very much pitching all Bluefish as a lot lower than they had been. At end of March Vodafone gave assurance al who entered the migration programme would still be with company at the end of - not true. At the end of June a large number of people were made redundant, and had gagging orders to prevent discussion. All that was good about Bluefish has been lost - starting with direct business, almost zero non-Vodafone business. The ability to recruit, work unencumbered by Vodafone process, flexibility, speed of action - all that made Bluefish a good purchase is now lost by becoming part of the larger Vodafone pond.
