Aveda Reviews

Aveda is now focused on numbers and ONLY numbers. Their prices have almost tripled and the product lines are no longer as good or of the same quality that they used to be. Aveda used to be the only brand of it's kind but now with a plethora of competitive lines to chose from they struggle to make the same sales. In order to compensate for this, they force employees to have numerous events in the stores as well as call customers if you give them samples. They don't allow you to focus on your natural ability and have stores full of drones. They work their employees to the point of slavery and don't allow you to get bonuses unless you pass "secret shops" so instead of being genuine and selling from the heart, you're a ROBOT and give all of your customers rehearsed lines. Upper management is rude and insincere. They care very little for their employees. I wouldn't advise anyone to work there.

Aveda has it's cut-throat executives like all corporations and there does not appear to be any reprecussions for cruelity to their staff. The pressure to do more with less resources is relentless. There has been an identity struggle for several years. Fashionistas (the devil does wear Prada) verses the Beauty/Wellness practitioners verses the Sales/Finance people (who want to deliver on the bottom line at all costs) verses the environmentalists who have traditionally been held in high regard. Our President believes that one vision does not preclude the others, but that message gets duluted as it trickles down through management levels. Middle managers will give their own interpretation of what is most important. Career advancement/resources has more to do with politics than performace.