Autotrader Reviews

No matter how lucritive this job was the trade off was simply not worth it. Management wanted and did replace any employees over 30 did replace those that did not have blonde hair. Did replace those who did not drive New BMW s like they did. Once you get past that managent did not focus on the product and the client, it focused on spreadsheets and reports that were simply ridiculous. The focus was never on the product failure the focus was on who is getting targeted next from management to get them to quit. I watched more than 30 systematically get driven crazy then terminated for made up stories from management. I liken my many years with Auto trader to Scientology.

The transition for Advertising Consultants has been chaotic. Those with smaller or less digitally savvy dealers are subject to cancellation of advertising. As dealership consolidation continues, and competition from CarGurus, Craigslist and others heats up, little has been done to make Autotrader and KBB more relevant. Money was poured into a marketing campaign that may have reached southerners, but most don't identify with the Dukes of Hazzard, especially Millenials. Emphasis for growth has been put on products with limited potential, KBB does not sell cars, period. Its brand will diminish once consumers realize it is being used for Trade In leverage for dealers, not consumers. Dealers are resistant to total transparency in many cases. Those that don't want to be the cheapest don't get the results they pay for. Dealers are finding it increasingly difficult to source sales to Autotrader. The company is not making growth projections because of lost business. Advertising Consultants with smaller dealers or in smaller markets are asked to do more than the results would provide. Why have so many in top management left the company? Why did Cox spend $4 billion to acquire another competitor? This is not a sinking ship, but many good people are lost in its wake.