T2 Tea Snapshot
Food & Beverage StoresIndustry
At T2, we’re about reinventing and reimagining the humble tea leaf, and sharing our teas with anyone who’ll listen.
We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.
Our first store opened in Fitzroy, Melbourne in 1996. Imagine pink ceilings, towering displays of tea and teawares, and Chinese newspaper covering the walls. Tea fuelled our conversations with all kinds of people; it was a chance to learn about them, and in turn tell them something about ourselves. We were intrigued by those who walked through our doors; backpackers, artists, hippies, students and musicians all inspired our outlook on both tea and life.
Towards the end of 1999, we launched our second store in Chadstone, Melbourne. It was an instant success, with curious souls keen to see what we’d brewed up. By Christmas that year both T2 stores sold out of stock, with customers still thirsty for more.
After trailblazing with a stream of successful stores, it was time to do a little soul-searching. We expanded our behind-the-scenes team and revelled in the chance to reinvent and rethink the humble tea leaf yet again. We looked to ancient ceremonies and approaches to tea drinking, and sought ways to recreate them. We couldn’t help opening a few more stores to the tea loving masses, though, with Canberra, QLD and WA welcoming T2 to their afternoon tea tables.
In 2014-2015 we took our unique take on tea to the world, and sought quirky spots across the pond to fuel and inspire our sense of curiosity and creativity. Places like Shoreditch, Soho and Brooklyn make our hearts pound, intriguing us with their vibrant mix of cultures.
In 2017 we kicked off the year by opening our very first store in Singapore! Our plans to bring T2 to tea lovers all over the globe had us thirsty for a store in Asia – and Singapore felt like the milk to our English Breakfast! We celebrated by launching a brand new tea, Singapore Breakfast. Think tasty black and green tea combined with coconut and pandan – it’s like kaya toast in a cup!
In 2020 we proudly joined a global community of over 3,000 companies doing business that puts people and planet first.
Being a B Corp organization means we’re now part of a global movement intent on redefining success in business by challenging companies to be the best in the world and do the best for the world.
In 2023, we became part of the world's largest tea company, Lipton Teas & Infusions and we now continue our journey to bring the world's best tea to the world
We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.
Our first store opened in Fitzroy, Melbourne in 1996. Imagine pink ceilings, towering displays of tea and teawares, and Chinese newspaper covering the walls. Tea fuelled our conversations with all kinds of people; it was a chance to learn about them, and in turn tell them something about ourselves. We were intrigued by those who walked through our doors; backpackers, artists, hippies, students and musicians all inspired our outlook on both tea and life.
Towards the end of 1999, we launched our second store in Chadstone, Melbourne. It was an instant success, with curious souls keen to see what we’d brewed up. By Christmas that year both T2 stores sold out of stock, with customers still thirsty for more.
After trailblazing with a stream of successful stores, it was time to do a little soul-searching. We expanded our behind-the-scenes team and revelled in the chance to reinvent and rethink the humble tea leaf yet again. We looked to ancient ceremonies and approaches to tea drinking, and sought ways to recreate them. We couldn’t help opening a few more stores to the tea loving masses, though, with Canberra, QLD and WA welcoming T2 to their afternoon tea tables.
In 2014-2015 we took our unique take on tea to the world, and sought quirky spots across the pond to fuel and inspire our sense of curiosity and creativity. Places like Shoreditch, Soho and Brooklyn make our hearts pound, intriguing us with their vibrant mix of cultures.
In 2017 we kicked off the year by opening our very first store in Singapore! Our plans to bring T2 to tea lovers all over the globe had us thirsty for a store in Asia – and Singapore felt like the milk to our English Breakfast! We celebrated by launching a brand new tea, Singapore Breakfast. Think tasty black and green tea combined with coconut and pandan – it’s like kaya toast in a cup!
In 2020 we proudly joined a global community of over 3,000 companies doing business that puts people and planet first.
Being a B Corp organization means we’re now part of a global movement intent on redefining success in business by challenging companies to be the best in the world and do the best for the world.
In 2023, we became part of the world's largest tea company, Lipton Teas & Infusions and we now continue our journey to bring the world's best tea to the world