GoFish Snapshot
Betawave Corporation hopes to find some active brainwaves among Internet surfers. The company aims to boost online "engagement" with its clients' brands. Betawave aggregates and distributes content on its network of websites, which it uses to help advertisers reach consumers. It charges advertisers not just by numbers of clicks and views, but also by people's attentiveness, which is measured through such factors as how much time someone spends on a page and how much they interact with the brand. The Betawave portfolio of publishers reaches more than 25 million unique viewers in the US and nearly 70 million worldwide. The company has offices in San Francisco, New York, Los Angeles, and Chicago.
