Fred Perry Snapshot
OUR PURPOSE
The Purpose is the Brand’s reason for being – The WHY. We are all custodians of the Fred Perry brand, and each one of us has a shared responsibility to keep the Laurel Wreath and, all it stands for, at the heart of our business.
OUR MISSION
It all starts with the Fred Perry Shirt. Expression, not fashion. It symbolises our past, present and future.
OUR VALUES
Aspire to be champions.
The Laurel Wreath is a sign of excellence, ambition and determination. We set ourselves the challenge of always doing our best and never settling. We expect you to take accountability and actively be forward-thinking.
“Is this the best that I can do?”
BE AUTHENTIC
The Laurel Wreath is a symbol of individuality and of belonging. To be authentic, is to be considerate to others, collaborative, act with integrity and have open honest conversations.
“Am I always honest with people and do I treat everyone with kindness and respect?”
The Purpose is the Brand’s reason for being – The WHY. We are all custodians of the Fred Perry brand, and each one of us has a shared responsibility to keep the Laurel Wreath and, all it stands for, at the heart of our business.
OUR MISSION
It all starts with the Fred Perry Shirt. Expression, not fashion. It symbolises our past, present and future.
OUR VALUES
Aspire to be champions.
The Laurel Wreath is a sign of excellence, ambition and determination. We set ourselves the challenge of always doing our best and never settling. We expect you to take accountability and actively be forward-thinking.
“Is this the best that I can do?”
BE AUTHENTIC
The Laurel Wreath is a symbol of individuality and of belonging. To be authentic, is to be considerate to others, collaborative, act with integrity and have open honest conversations.
“Am I always honest with people and do I treat everyone with kindness and respect?”
We’re an ambitious brand, collaborating with some of the best designers and partners in the world. But we’re only as good as our employees, so we look to attract people who are passionate with diverse backgrounds and experience.
Our head office is in the heart of London. It’s where everything happens from Design, Product Development, Marketing, Customer Service and Operations. We have over 200 shops around the world, from Manchester to Brighton, Paris, New York, Seoul and Tokyo to name a few.
Our head office is in the heart of London. It’s where everything happens from Design, Product Development, Marketing, Customer Service and Operations. We have over 200 shops around the world, from Manchester to Brighton, Paris, New York, Seoul and Tokyo to name a few.
