APM Model Management Snapshot
Slipping beautiful models into haute couture and onto the front pages of high-end glossy magazines is one of the aims of this company, operating as APM Model Management. The boutique firm pairs its cover girls with American and international magazines, catalogs, ad campaigns, and photographers. Led by founder and president Penny Basch, APM is among the top firms representing fashion models in New York. The agency follows Basch's "personal attention" strategy, assigning individual managers to a select group of models to ensure that each model gets adequate attention and support.