Description LifeStore helps you prepeare for whatever life has in store. Formerly AF Financial Group, LifeStore Financial Group provides good ol' traditional banking and insurance services through subsidiaries LifeStore Bank and LifeStore Insurance Services. The bank operates seven offices in northwestern North Carolina's Alleghany, Ashe, and Watauga counties. It provides standard deposit products such as checking and savings accounts and CDs. Residential mortgages make up about half of its loan portfolio. The bank also offers investment products and services through a pact with a third-party provider. LifeStore Insurance Services sells bonds and auto, homeowners, health, and life insurance.