JOB TITLE: SALES & MARKETING REPRESENTATIVE

LOCATION: MARLBOROUGH, NEW ZEALAND

REPORTS TO: VIGNERON & CO-OWNER – THERESE HERZOG

HOURS: FULL-TIME | MONDAY TO FRIDAY, 9:00 AM – 5:30 PM (INCL. 30 MIN LUNCH BREAK)

ABOUT US

WE ARE A SMALL, RENOWNED FAMILY-OWNED WINERY IN MARLBOROUGH, NEW ZEALAND, CRAFTING HIGHLY ACCLAIMED

NATURAL WINES WITH UNCOMPROMISING QUALITY. AS A CLOSE-KNIT, HANDS-ON TEAM, WE VALUE AUTHENTICITY, TRUST,

AND A GENUINE PASSION FOR WINE. THIS IS A RARE OPPORTUNITY TO BE PART OF ONE OF NEW ZEALAND’S MOST RESPECTED

ARTISAN ESTATES.

JOB PURPOSE

TO GROW WINE SALES BY IDENTIFYING AND DEVELOPING NEW OPPORTUNITIES ACROSS DOMESTIC AND INTERNATIONAL

MARKETS. THIS ROLE IS FOCUSED ON BUILDING RELATIONSHIPS WITH TRADE PARTNERS, DISTRIBUTORS, AND LOYAL CUSTOMERS,

WHILE SUPPORTING OUR DIRECT-TO-CONSUMER SALES THROUGH DIGITAL CHANNELS AND ON-SITE EXPERIENCES. A PASSION

FOR WINE AND A SHARP COMMERCIAL MINDSET ARE KEY.

KEY RESPONSIBILITIES

SALES FOCUS

• IDENTIFY AND DEVELOP NEW SALES CHANNELS AND MARKETS BOTH LOCALLY AND ABROAD

• STRENGTHEN SUPPORT FOR EXISTING TRADE AND DISTRIBUTOR PARTNERS TO INCREASE THEIR SALES

• BUILD AND MANAGE KEY RELATIONSHIPS WITH CUSTOMERS, DISTRIBUTORS, AND INDUSTRY PROFESSIONALS

• IMPLEMENT A PULL-MARKETING STRATEGY TO DRIVE CONSUMER DEMAND AND INCREASE BRAND LOYALTY

• MAXIMISE DIRECT-TO-CONSUMER SALES THROUGH EMAIL CAMPAIGNS, PROMOTIONS, AND PRIVATE CLIENT

RELATIONSHIPS

MARKETING & DIGITAL

• MANAGE AND GROW OUR WEBSITE AND ONLINE WINE SHOP, IMPROVING TRAFFIC AND CONVERSION

• DEVELOP AND DELIVER ENGAGING NEWSLETTERS AND SALES-DRIVEN CAMPAIGNS

• CREATE AUTHENTIC CONTENT THAT REFLECTS THE ESTATE'S UNIQUENESS AND DRIVES ONLINE ENGAGEMENT

• CURATE AND SCHEDULE SOCIAL MEDIA ACTIVITY (INSTAGRAM, FACEBOOK, LINKEDIN, ETC.)

• DEVELOP AND IMPLEMENT SEO STRATEGIES, SPECIAL OFFERS, AND PROMOTIONS TO BOOST ONLINE SALES

• IMPROVE AND MAINTAIN OUR CUSTOMER DATABASE FOR TARGETED COMMUNICATION

BRAND & EXPERIENCE

• CREATE AND MANAGE A RELEVANT INFLUENCER PROGRAM ALIGNED WITH OUR VALUES AND TARGET AUDIENCE

• HOST VISITORS AND LEAD PRIVATE WINE EXPERIENCES THAT DEEPEN BRAND CONNECTION

• SUPPORT EVENT PLANNING AND EXECUTION TO ELEVATE VISIBILITY AND SALES

• PARTICIPATE IN GENERAL OFFICE TASKS AND TEAM COLLABORATION WHEN REQUIRED
  

QUALIFICATIONS & EXPERIENCE

• PROVEN SALES AND MARKETING EXPERIENCE (IDEALLY IN WINE OR LUXURY GOODS)

• WINE EDUCATION (WSET LEVEL 3 OR EQUIVALENT PREFERRED)

• STRONG COMMUNICATION AND RELATIONSHIP-BUILDING SKILLS

• ORGANISED, SELF-MOTIVATED, AND COMMERCIALLY MINDED

• PROFICIENCY IN MICROSOFT OFFICE, SHOPIFY, AND MAJOR SOCIAL MEDIA PLATFORMS
  

TECHNICAL SKILLS

COMFORTABLE USING, OR WILLING TO QUICKLY LEARN:

• CRM & COMMUNICATION: KLAVIYO

• ACCOUNTS & INVOICING: XERO

• E-COMMERCE & BOOKINGS: SHOPIFY (INCL. SMILE, BOOKTHATAPP, PARCELIFY)

• MARKETING & DESIGN: CANVA, LATER.COM, GOOGLE ANALYTICS

• FILE & DATA MANAGEMENT: DROPBOX
  

WHO YOU ARE

• SALES-DRIVEN WITH A LOVE FOR WINE AND STORYTELLING

• PERSONABLE, POLISHED, AND COMFORTABLE REPRESENTING A PREMIUM BRAND

• POSITIVE, PROACTIVE, AND SUPPORTIVE OF YOUR TEAM

• EAGER TO GROW WITH THE ROLE AND CONTRIBUTE MEANINGFULLY TO A SMALL FAMILY BUSINESS
  

SALARY & BENEFITS

THIS IS A SALARIED POSITION WITH PERFORMANCE-BASED COMMISSION, DESIGNED TO REWARD INITIATIVE AND RESULTS.

WHILE WE ARE A SMALL ESTATE WITH A HANDS-ON APPROACH, THE ROLE OFFERS EXCEPTIONAL PROFESSIONAL

DEVELOPMENT IN A UNIQUE ENVIRONMENT, WORKING CLOSELY WITH THE OWNERS ACROSS ALL ASPECTS OF OUR FINE WINE

BUSINESS.

TO APPLY

EMAIL YOUR COVER LETTER AND CV TO INFO@HERZOG.CO.NZ OR, COMPLETE THE APPLICATION FORM AT

WWW.HERZOG.CO.NZ/PAGES/JOIN-THE-FAMILY-CURRENT-VACANCIES AND EMAIL IT WITH YOUR COVER LETTER TO THERESE

HERZOG AT INFO@HERZOG.CO.NZ

APPLICANTS MUST HAVE THE LEGAL RIGHT TO WORK IN NEW ZEALAND.