At my university we had to submit a resume and cover letter online and Turner Broadcasting picked a certain number of students to interview in a day. Each interview was scheduled to be 30 minutes. The interviewer was 30 minutes late to the career fair and was in very casual attire. Her questions were not very difficult but after the interview is complete they do not contact students in any way. If you are interested in a position you still have to apply online and supposedly after the applications are received the recruiters cross-reference resumes from campus interviews with online applicants. If the company liked the campus interview AND you apply online, they will push you through to the secondary interview later (again supposedly). There is no feedback given and even though I had a great interview with a relevant resume to the job description it is irrelevant unless I go through the generic online application process like everyone else. Seems like a waste of time.